by Theodore Kinni : strategy-business – excerpt

Sowing seeds of confusion and discord is no way to run an organization.

Thirty years ago, the business world had a fling with chaos theory — the idea that although nonlinear systems, such as markets and companies, are inherently unpredictable, some order exists within them nonetheless. Tom Peters told us that chaotic markets harbored valuable business opportunities. Meg Wheatley said that chaotic companies were more adaptive, creative, and resilient than hierarchical companies. But I don’t recall anyone recommending chaos as a leadership style.

To be sure, there are prominent leaders today who adopt chaos as their modus operandi. Take Brandon Truaxe, the CEO of Deciem, a fast-growing Canada-based beauty products company that expects to record US$300 million in sales this year. Since January 2018, here are a few things he has done. Truaxe fired his social media team and started posting strange messages on Deciem’s Instagram account, including, as described in Elle, “closeup videos of him talking disjointedly about the popular skin-care line’s vision, a river flowing around a mass of garbage, and a photo of a dead sheep, captioned with a promise to never test products on animals.” He fired co-CEO Nicola Kilner, which prompted chief financial officer Stephen Kaplan to quit. (In July, Kilner rejoined the company.) Truaxe also emailed the company’s employees, “I’m done with DECIEM and EVERYTHING. No need to discuss.”.

One big benefit of being a chaotic leader is that you get a lot of attention. In this social media–driven, attention-addled, 24/7 world, it could be that the quantity of attention matters more than its content. Indeed, even as media and customer reactions to Truaxe’s actions turned negative, the company’s products continued selling briskly. “All they’re (his actions) doing is creating more sales for me,” Truaxe told WWD.

Well, maybe. But before you adopt a chaotic leadership style for its Barnum-like marketing effects, you probably should pause to consider what it does to the people and organizations that you are charged with leading. Chaotic leaders are like Loki, the trickster of Norse mythology, who sows the seeds of confusion and discord.…(more)

Look no further than Elon Musk, who completely destroyed Twitter, and who knows what else in an inexplicable mania to blow it up and start over. Some governments seem to be on a similar track. They are so compelled to rush headlong into the unknown future that they throw many successful business practices out the window while the confusion leaves businesses with no choice by to bail. If there is one thing the market hates it is confusion, or so we are told.